Body Glove.I <3 Body Glove
What about you ?
Body Glove Story !
The life story of twin brothers Bob and Bill Meistrell is an all-American rags-to-riches tale of building the Body Glove empire and creating the California lifestyle dedicated to the ocean. After their father was killed when they were only four, Bob and Bill grew up on a farm near Booneville, Missouri, far from the oceans, but they had the spirit of adventure and an instinctive love for exploring the water. They taught themselves to swim early and by age twelve had rigged a makeshift diving bell out of a wooden crate and descended into the depth of the farm pond. When they moved to Manhattan Beach as teenagers in the 1940's, Bob and Bill instantly took to the ocean, joining with the other pioneers of California surfing including the legendary Dale Velzy and Greg Noll to form the Manhattan Beach Surf Club. Cementing their commitment to the water and establishing their credentials as true watermen, Bob and Bill became L.A. County Lifeguards, then scuba divers, then vital participants in the First Los Angeles County Underwater Instructors Course (1UICC), joining the first group in the world to become certified scuba instructors. Bob and Bill borrowed $1800 and bought out Hap Jacobs and became partners with Bev Morgan in 1953 to develop Dive N' Surf into southern California's premiere retail store dedicated to surfing and diving, while continuing to surf every day, lifeguard, and operate a commercial diving business. Bob and Bill went on to expand the business to offer full lines of surfing and diving equipment, classes and apparel at multiple locations and thereby create a southern California retail institution introducing untold numbers of people young and old to the oceans. Bob and Bill found a new insulating material called Neoprene and invented the first practical wetsuit, opening the cold California waters to year round enjoyment for surfers and divers, including early giants of surfing like Greg Noll, Mickey Munoz and many more. The suit "fit like a glove" and Body Glove was born. The Meistrells hired a marketing consultant, Duke Boyd. Duke asked about the characteristics of the suits and Billy said, "They fit like a glove," so Duke came up with the name Body Glove.
The life story of twin brothers Bob and Bill Meistrell is an all-American rags-to-riches tale of building the Body Glove empire and creating the California lifestyle dedicated to the ocean. After their father was killed when they were only four, Bob and Bill grew up on a farm near Booneville, Missouri, far from the oceans, but they had the spirit of adventure and an instinctive love for exploring the water. They taught themselves to swim early and by age twelve had rigged a makeshift diving bell out of a wooden crate and descended into the depth of the farm pond. When they moved to Manhattan Beach as teenagers in the 1940's, Bob and Bill instantly took to the ocean, joining with the other pioneers of California surfing including the legendary Dale Velzy and Greg Noll to form the Manhattan Beach Surf Club. Cementing their commitment to the water and establishing their credentials as true watermen, Bob and Bill became L.A. County Lifeguards, then scuba divers, then vital participants in the First Los Angeles County Underwater Instructors Course (1UICC), joining the first group in the world to become certified scuba instructors. Bob and Bill borrowed $1800 and bought out Hap Jacobs and became partners with Bev Morgan in 1953 to develop Dive N' Surf into southern California's premiere retail store dedicated to surfing and diving, while continuing to surf every day, lifeguard, and operate a commercial diving business. Bob and Bill went on to expand the business to offer full lines of surfing and diving equipment, classes and apparel at multiple locations and thereby create a southern California retail institution introducing untold numbers of people young and old to the oceans. Bob and Bill found a new insulating material called Neoprene and invented the first practical wetsuit, opening the cold California waters to year round enjoyment for surfers and divers, including early giants of surfing like Greg Noll, Mickey Munoz and many more. The suit "fit like a glove" and Body Glove was born. The Meistrells hired a marketing consultant, Duke Boyd. Duke asked about the characteristics of the suits and Billy said, "They fit like a glove," so Duke came up with the name Body Glove.
No comments:
Post a Comment